Melissa Chowning, CEO of Twenty-First Digital, says there are certain skill sets and areas of oversight that media companies should not go without if they want to grow their digital footprint. Read more.
New research by the Alexander Group identifies five key areas in which media revenues and sales leaders typically excel, and each example highlights what their teams are doing to thrive in today’s evolving media landscape. Read more.
Before another gathering, leaders who want to be successful in the hybrid work world need to ask the question they should have asked long ago: “Why?” Because if they don’t everyone else will certainly ask it after. Read more.
Company leaders have much to consider when contemplating what return to the office looks like. What exactly is a hybrid schedule? What is the policy on employee vaccinations? And who is going to run all this? Read more.
The pandemic had led many publishers to cancel live events that were once a big revenue boost. Those in-person events are due for a comeback, but how likely are hybrid events to become viable alternatives? Read more.
The popularity of programmatic is transforming the brand-agency-publisher relationship. These three tactics can help you future-proof your business. Read more.
Michael D. Silberman, senior vice president of strategy for Piano discusses the tactic publishers should focus on to maximize subscription retention and minimize churn. Read more.
Changes are happening at Facebook this month. What does it mean for publishers? It’s a little complex. Read more.
Leaders who practice strategic agility are quick to adapt and show the ability to evolve, no matter the circumstances. Read more.
Publishers know Americans are going to be hunkered down at home for another few months of coronavirus-created isolation, so some of them are hoping to drive more revenue by going right through readers’ front doors. Read more.
Companies have described the coronavirus pandemic as a catalyst for change, both good and bad. Here’s a look at what businesses say has changed indefinitely. Read more.
Are you trying to sprint a marathon in sales? There are no mental health benefits in doing this–just sales burnout. There is a better way. Try implementing these strategies. Read more.
What will marketing look like in 2021? Unpredictable. Adaptable. Innovative. Learn what trends will shape 2021 and how to prepare. Read more.
Video calls are sometimes the most productive way to get work done. But not every call is essential. Read more.
In a survey of 600 CEOs from a variety of businesses, Harvard Business School researchers found keeping people motivated is one of their most significant concerns. Read more.
It might seem a tad to early for predictions, but Forrester is having a go at it with their new Predictions 2021 study. Read more.
Diversity in business leadership is certainly an enviable social goal, but does it improve company performance? James Heskett’s readers look for the research evidence. Read more.
Wall Street analysts have turned extra bullish on digital media according to reports from equity research firms assessing the impact of the COVID-19 pandemic. Read more.
Sales Health Alliance offers insights on how organizations can positively impact the mental health of their sales force. Read more.
Not every blog post will rank in search engines, but with a little tweaking you can almost double your traffic overnight. Read more.