Are you trying to sprint a marathon in sales? There are no mental health benefits in doing this–just sales burnout. There is a better way. Try implementing these strategies. Read more.
What will marketing look like in 2021? Unpredictable. Adaptable. Innovative. Learn what trends will shape 2021 and how to prepare. Read more.
Video calls are sometimes the most productive way to get work done. But not every call is essential. Read more.
In a survey of 600 CEOs from a variety of businesses, Harvard Business School researchers found keeping people motivated is one of their most significant concerns. Read more.
It might seem a tad to early for predictions, but Forrester is having a go at it with their new Predictions 2021 study. Read more.
Diversity in business leadership is certainly an enviable social goal, but does it improve company performance? James Heskett’s readers look for the research evidence. Read more.
Wall Street analysts have turned extra bullish on digital media according to reports from equity research firms assessing the impact of the COVID-19 pandemic. Read more.
Sales Health Alliance offers insights on how organizations can positively impact the mental health of their sales force. Read more.
Not every blog post will rank in search engines, but with a little tweaking you can almost double your traffic overnight. Read more.
Here is a quick guide for ideas on how to approach today and every day at work. Read more
Media companies will be tested in their resolve and whether they’ll do the hard work needed to enact lasting change in an industry where too long progressive words haven’t matched up with retrograde practices. Read more
New subscribers, the bright spot for publishing, are not churning at the same rate as other subscribers, according to early data from subscription platforms. Read more.
Where possible, publishers need to embrace adaptation. Learn the four elements needed to build a proactive mindset that can make a big impact on your business. Read more.
Memberships are hot. In fact, they are a good 33% more popular today than just two years ago. Learn how to start your membership program and how to avoid the biggest mistake most publishers make. Read more.
Ralph A. Martinelli CRMA Lifetime Achievement Award Tribute Ralph was my business partner along with my brother Rich. We had the pleasure to work with him in our second-generation family business Today Media for the past 35 years. He led a successful magazine, event and digital business in the Hudson Valley and Westchester. For 16 months, Ralph had been dealing with the aftereffects of a catastrophic brain injury and had battled valiantly to recover. He was just 57 years old when he passed away last November. Ralph started in the family business by doing circulation and selling advertising for Hudson
Take a look at the four deliverability mistakes becoming more common now and learn what to do about them. Read more.
Publishers are using the quarantine to catch up on programmatic housekeeping. Read more.
Samir Husni, Mr. Magazine, speaks to Hoffman Media’s Phyllis Hoffman who advocates staying strong and focused is the mindset needed during this pandemic. Read more.
Chet Dalzell advises companies to use this is time to to do a data checkup. Check out the four opportunities he identifies. Read more.
Is there any value in the goodwill that dropping paywalls might generate? Will free access translate into new paid subscriptions? Read more.
The publishing community is finding ways to make a difference – large and small. Here are what a few are doing including CRMA member San Antonio magazine. Read more
As brands scramble to reimagine their events in the wake of cancellations resulting from the COVID-19 outbreak, there is a resurgence of interest surrounding the virtual event space—one that looks a whole lot different than it did 10 years ago. Read the full article
“As the unprecedented coronavirus situation grinds on, many companies have chosen to halt or rein in their ad spending. Yet as of last week, automotive ad spending remained largely resilient.” Read the full article
There’s a heightened focus on paper quality, editorial value, and the luxuries of the print experience. Read more
Learn how publishers are working with clients to deliver an engaging and valuable product. Read more
How should publishers communicate with consumers? Read more
Eight publishing industry leaders tell us where to follow the money. Read more
Publishers looking for new ways to tap into marketers’ budgets are increasingly targeting their social responsibility divisions. Read more
A new Folio: survey and eight company leaders reveal where the industry will be placing its best this year. Read more