Here is a quick guide for ideas on how to approach today and every day at work. Read more
Media companies will be tested in their resolve and whether they’ll do the hard work needed to enact lasting change in an industry where too long progressive words haven’t matched up with retrograde practices. Read more
New subscribers, the bright spot for publishing, are not churning at the same rate as other subscribers, according to early data from subscription platforms. Read more.
Where possible, publishers need to embrace adaptation. Learn the four elements needed to build a proactive mindset that can make a big impact on your business. Read more.
Memberships are hot. In fact, they are a good 33% more popular today than just two years ago. Learn how to start your membership program and how to avoid the biggest mistake most publishers make. Read more.
Ralph A. Martinelli CRMA Lifetime Achievement Award Tribute Ralph was my business partner along with my brother Rich. We had the pleasure to work with him in our second-generation family business Today Media for the past 35 years. He led a successful magazine, event and digital business in the Hudson Valley and Westchester. For 16 months, Ralph had been dealing with the aftereffects of a catastrophic brain injury and had battled valiantly to recover. He was just 57 years old when he passed away last November. Ralph started in the family business by doing circulation and selling advertising for Hudson
Take a look at the four deliverability mistakes becoming more common now and learn what to do about them. Read more.
Publishers are using the quarantine to catch up on programmatic housekeeping. Read more.
Samir Husni, Mr. Magazine, speaks to Hoffman Media’s Phyllis Hoffman who advocates staying strong and focused is the mindset needed during this pandemic. Read more.
Chet Dalzell advises companies to use this is time to to do a data checkup. Check out the four opportunities he identifies. Read more.
Is there any value in the goodwill that dropping paywalls might generate? Will free access translate into new paid subscriptions? Read more.
The publishing community is finding ways to make a difference – large and small. Here are what a few are doing including CRMA member San Antonio magazine. Read more
As brands scramble to reimagine their events in the wake of cancellations resulting from the COVID-19 outbreak, there is a resurgence of interest surrounding the virtual event space—one that looks a whole lot different than it did 10 years ago. Read the full article
“As the unprecedented coronavirus situation grinds on, many companies have chosen to halt or rein in their ad spending. Yet as of last week, automotive ad spending remained largely resilient.” Read the full article
There’s a heightened focus on paper quality, editorial value, and the luxuries of the print experience. Read more
Learn how publishers are working with clients to deliver an engaging and valuable product. Read more
How should publishers communicate with consumers? Read more
Eight publishing industry leaders tell us where to follow the money. Read more
Publishers looking for new ways to tap into marketers’ budgets are increasingly targeting their social responsibility divisions. Read more
A new Folio: survey and eight company leaders reveal where the industry will be placing its best this year. Read more
Two Louisiana-based magazines, Louisiana Life and Acadiana Profile, made journalistic history last week when they tied for first place and were each awarded “Magazine of the Year” designation by the International and Regional Magazine Association (IRMA). This was the first time that the 59-year-old Association has ever had a tie for its most prestigious award. Adding to the surprise is that both magazines are published by the same company, Renaissance Publishing. According to Renaissance CEO Todd Matherne, “we’re proud to have won, not once but twice, especially over so much quality competition.” Read more.
The answer is yes according to Forrester, which predicts the medium “could easily top $1 billion,” by the end of 2020. Read more
Five magazines talk about how they drive year-round value from annual rankings. Read more
Rather than being swayed by changing algorithms and power moves by Big Tech, publishers should build loyal audiences and identify new revenue streams. Here’s how.
It’s an age-old question. Bending on integrity may keep the lights on, but at what cost? Here’s what Bob Garfield says. Read more
Congratulations to the CRMA members that are finalists for the Folio’s Eddie and Ozzie Awards! The finalists include: Baltimore Magazine, Baltimore Weddings, D Home, D Magazine, D Weddings, Hour Detroit, Houstonia Magazine, Marin Magazine, New Jersey Monthly, Sactown Magazine, Sonoma Magazine, Texas Monthly, What’s Up? Media. Click here to view the full list of finalists!
TFD (Twenty First Digital) recurring blog series on the marketing funnel is back. Learn about technical SEO. Technical SEO covers any SEO work that is done aside from content. While technical SEO efforts often go physically unseen, it’s just as important as any content SEO efforts your team is making. Read more.
Each year Eric Shanfelt helps dozens of B2B and regional publishers with their digital strategy. Subscription renewal is one of the first things he looks at because of the ROI. Here are five tactics that are most often implemented. Read more.
Publishers get roughly 4% more revenue for an ad impression that is cookie-enabled – or personalized – versus one that isn’t according to a recent study. This highlights a question publishers have been grappling with for a long time: Is cookie-based ad targeting worth it? Read more
Melissa Chowning helps publishers identify their audience segments and then determine a plan for engaging with and growing each segment. Read more.
Publishers have been working to restore the direct relationships they once had with advertisers by creating new sponsorable products and buying models that they can better control. These moves are beginning to pay off. Read more
Audience engagement experts share how they’re distributing their content and what you can do to better amplify yours. Read more.
Influencer marketing is flourishing because consumers relate more to the individuals they follow on social media then they can to a brand. With a look at influencer marketing strategies, here are three ways media companies can connect with readers and get more personal. Read more.
From frequency changes and staff reorganization and list cleanup, publishers are getting creative when it comes to ensuring long-term viability. Read more.
Publishers looking for membership revenue need to test, develop and distribute new kinds of content for a specific pocket of their audience. That’s given rise to a new kind of role, the membership editor. How and where does this new role fit in? Read more.
A new report from The Association of Magazine Media shows magazine media brands’ sites attracted just as much or more online audience engagement that non-magazine brand sites in Q1 2019. Read more.