How should publishers communicate with consumers? Read more
Eight publishing industry leaders tell us where to follow the money. Read more
Publishers looking for new ways to tap into marketers’ budgets are increasingly targeting their social responsibility divisions. Read more
A new Folio: survey and eight company leaders reveal where the industry will be placing its best this year. Read more
Two Louisiana-based magazines, Louisiana Life and Acadiana Profile, made journalistic history last week when they tied for first place and were each awarded “Magazine of the Year” designation by the International and Regional Magazine Association (IRMA). This was the first time that the 59-year-old Association has ever had a tie for its most prestigious award. Adding to the surprise is that both magazines are published by the same company, Renaissance Publishing. According to Renaissance CEO Todd Matherne, “we’re proud to have won, not once but twice, especially over so much quality competition.” Read more.
The answer is yes according to Forrester, which predicts the medium “could easily top $1 billion,” by the end of 2020. Read more
Five magazines talk about how they drive year-round value from annual rankings. Read more
Rather than being swayed by changing algorithms and power moves by Big Tech, publishers should build loyal audiences and identify new revenue streams. Here’s how.
It’s an age-old question. Bending on integrity may keep the lights on, but at what cost? Here’s what Bob Garfield says. Read more
Congratulations to the CRMA members that are finalists for the Folio’s Eddie and Ozzie Awards! The finalists include: Baltimore Magazine, Baltimore Weddings, D Home, D Magazine, D Weddings, Hour Detroit, Houstonia Magazine, Marin Magazine, New Jersey Monthly, Sactown Magazine, Sonoma Magazine, Texas Monthly, What’s Up? Media. Click here to view the full list of finalists!
TFD (Twenty First Digital) recurring blog series on the marketing funnel is back. Learn about technical SEO. Technical SEO covers any SEO work that is done aside from content. While technical SEO efforts often go physically unseen, it’s just as important as any content SEO efforts your team is making. Read more.
Each year Eric Shanfelt helps dozens of B2B and regional publishers with their digital strategy. Subscription renewal is one of the first things he looks at because of the ROI. Here are five tactics that are most often implemented. Read more.
Publishers get roughly 4% more revenue for an ad impression that is cookie-enabled – or personalized – versus one that isn’t according to a recent study. This highlights a question publishers have been grappling with for a long time: Is cookie-based ad targeting worth it? Read more
Melissa Chowning helps publishers identify their audience segments and then determine a plan for engaging with and growing each segment. Read more.
Publishers have been working to restore the direct relationships they once had with advertisers by creating new sponsorable products and buying models that they can better control. These moves are beginning to pay off. Read more
Audience engagement experts share how they’re distributing their content and what you can do to better amplify yours. Read more.
Influencer marketing is flourishing because consumers relate more to the individuals they follow on social media then they can to a brand. With a look at influencer marketing strategies, here are three ways media companies can connect with readers and get more personal. Read more.
From frequency changes and staff reorganization and list cleanup, publishers are getting creative when it comes to ensuring long-term viability. Read more.
Publishers looking for membership revenue need to test, develop and distribute new kinds of content for a specific pocket of their audience. That’s given rise to a new kind of role, the membership editor. How and where does this new role fit in? Read more.
A new report from The Association of Magazine Media shows magazine media brands’ sites attracted just as much or more online audience engagement that non-magazine brand sites in Q1 2019. Read more.
Publishers discussed the best practices for growing digital subscriptions at the 2019 INMA Media Subscription Summit. It was a direct reflection of the industry’s shift in focus toward tools and solutions that can extend current business models. Read more.
Is your website underperforming for your advertisers? Are they pulling dollars from you to run with your competitor or to spend on programmatic ads? Your biggest ad challenges aren’t necessarily about you. Eric Shanfelt says they are often about a misalignment in your advertisers campaign. Read more.
In a complex digital environment, newsletters remain the anchor of a brand’s digital relationship with its consumer. From fleeting pageviews to shifting social algorithms, email serves as the ultimate relationship vehicle between client and customer. From idea to inbox, here’s a roundup of newsletters slaying the game from Twenty-First Digital.
Eric Shanfelt has worked with hundreds of publishers and thousands of advertisers in his 25 years in the industry. When an advertising program doesn’t meet an advertisers expectation they blame the publisher. Here’s what to do.
With newsrooms disappearing around them, some city and regional magazines are broadening their mission. Many are adapting to their local media landscapes, which mean complete expansion onto digital channels and coverage of stories other media outlets might’ve traditionally picked up. Read more
The online subscription business model is booming across multiple industries. That’s good news for magazine publishers, who are refocusing on the idea that subscriptions—to both print and digital content—can provide a significant source of revenue. Read more.
50+ Content Ideas in 30 Minutes: A Framework For Rapid Content Idea Generation, Webinar from February 26
Webinar Topic: 50+ Content Ideas in 30 Minutes: A Framework For Rapid Content Idea Generation When you’re working at inside a publisher content studio or sales team, there’s a ton of pressure to generate unique content ideas in response to a constant flow of RFPs. What do you do when you can’t come up with an idea, or you’re stuck on how to present it? This webinar provides a content idea generation framework that serves as a starting point, offering inspiration to get your brainstorms rolling and a structured challenge to stretch your creative muscles. Here is the recording
Melanie was the first editor of branded content at the New York Times where she wrote the native ads that won Best Native Advertising Execution OMMA Award in both 2014 and 2015. Melanie serves on the board of the Native Advertising Institute and has judged countless awards including the Digiday Content Marketing Awards, the Native Ad Awards and WANIFRA Digital Media Awards and the Mirror Awards. She developed the Content Marketing course for Fairleigh Dickinson University’s Masters in Digital Marketing program and now teaches as an adjunct professor. Everyone Loves A Good Story: The Five Keys To Effective Content Tuesday, January 29, 2019 With brands and marketers of all kinds increasingly taking up the
The beginning of a new year is a time ripe for predictions. For media and publishers, 2019 has the ability to be just as (if not more so) bumpy and action-packed as 2018. Here’s where Melissa Chowning of Twenty-First Digital thinks the biggest moves will be this year. Read more.
Eric Shanfelt says these days nearly every publisher is considering some form of paid subscription model. He also says most publishers aren’t setting themselves up to succeed. Here’s what he says it takes to make a paid subscription model successful online. Read more
Target Marketing conducted research on how marketers are allocating their budgets in 2019, in particular spending on social media marketing, content marketing, and Google Ads.
City and regional magazine publishers continue to be nimble and optimistic in an atmosphere that remains anxious about the future of print advertising. A survey conducted by Folio: last year illustrated these publishers’ skillful approach to revenue diversification: nearly two-thirds of respondents expressed concern over vulnerability to declining print advertising, yet 92 percent were confident about business growth. Read more.
Very often, Business Intelligence (BI) projects are focused on explaining and showing the current status of the company or department: how many unique visitors the site had yesterday or how many ads sold in the past week. But data in nice graphs doesn’t necessarily answer the key needs a user may have. When building an internal BI solution, it is important to clearly identify which business units can benefit and what specific decision points need to be improved. Read more.
In case you haven’t noticed, we’ve entered an era of on-demand media consumption. And due to its mobility and being a natural accompaniment for multitasking, audio has emerged as a favorite among the on-demand public. Podcasting, in particular, has enjoyed a boom in recent years, with one in four Americans now listening to podcasts. Learn how San Diego Magazine is gaining traction in podcasting. Read more.
Could there be a better way to approach writing your content and curating the content previously written? If your goal is to get the maximum market value out of each story, there just might be. Read more
Freeport Press did a bit of research to better understand today’s readers and what they like. They found when it comes to our magazines, we read more, read longer and subscribe more often to print than digital. For magazines it appears the value of print stands strong. Read more.
For many publishers, membership programs are the new subscription. The Membership Puzzle’s Emily Goligoski discusses the organization’s recent work on studying the keys to building sustainable membership programs. Read more.
Douglas Brinkley, professor of history at Rice University, author, Grammy-award winning producer and presidential historian for CNN. Media Resiliency in a Post-Cronkite America
Terry McDonell, writer, editor and media executive. The Evolution, Mutation and Rebirth of City and Regional Magazines.
Columbus Monthly, Seattle Met and 5280 (Denver) won the coveted general excellence awards in their circulation categories in the 33nd Annual National City and Regional Magazine Awards competition announced June 4 at CRMA’s annual conference in New Orleans, Louisiana.
View the video from the 33rd Annual National City and Regional Magazine Awards competition.
The ad-buying pendulum is swinging slowly but surely back to contextual targeting, thanks to the arrival of the General Data Protection Regulation. With so much market uncertainty surrounding the impact of GDPR, many ad buyers are reluctant to take risks with data-heavy audience targeting techniques. Read the original article.
M: Milwaukee’s Lifestyle Magazine, published by the Conley Media Group, unveils a new name. The magazine, M: Milwaukee’s Lifestyle Magazine, also referred to as M Magazine, will be under the new name MKE Lifestyle starting with the June 2018 issue. The magazine will maintain its distinct editorial identity targeted to specific regional interests and will continue to be distributed to more than 63,000 select homes and businesses with upper-end demographics in a four-county area. “Our readers will find that our editorial content will remain familiar. The magazine will continue to support the growth and vitality of greater Milwaukee with its
The Press Democrat, the sister publication to Sonoma Magazine, won the 2018 Pulitzer Prize for Breaking News Coverage, besting both The New York Times and the Houston Chronicle. Cathy Barnett, Executive Editor of the Press Democrat and the editor-in-chief of Sonoma Magazine, was in New York City at the end of May with several of her newsroom team to collect the honor where the reporting was heralded as “lucid and tenacious coverage of historic wildfires that ravaged the city of Santa Rosa and Sonoma County, expertly utilizing an array of tools, including photography, video and social media platforms, to bring
We know that the reader experience greatly differs between print and digital. And like it or not, there can be big differences in writing for print and digital as well.
British statesman John Morley hypothesized “Literature is the most seductive, the most deceiving, the most dangerous of professions”. For magazine publishers, there is an analogy with our love-hate relationship with newsstand channels.
Hour Detroit Magazine Receives Recognition at Society of Professional Journalists 2018 Excellence in Journalism Awards Celebration
Troy-based Hour Detroit brought home 14 honors from the annual Society of Professional Journalists – Detroit Chapter (SPJ) 2018 Excellence in Journalism Awards celebration.
More categories and focus on SEO results in a 125 percent audience growth.
Magazine professionals from around the country chose 175 finalists representing 34 publications in the 33-year-old City and Regional Magazine Association’s national awards competition. Magazines of varying circulations competed in 35 categories, including editorial, design, online, multiplatform storytelling and general excellence. Judges named five finalists in each category and will soon choose one ultimate winner in each.
It has been reported that the average email user spends an average of 51 seconds reading each email newsletter. If this average sounds familiar, you should develop a way to maximize your email’s ability to connect with your audience.
Facebook just reduced the organic reach of your page to 0%. The good news, however, is that there is a way for publishers to still use Facebook to grow their business.
We are wrapping up the year by wrapping up the eighth issue of Digiday magazine, which is part of our premium membership program Digiday+. In this issue, we take a look at the big ideas that we believe will shape media and marketing in the year ahead.
According to the latest data from market research firm GfK MRI, AARP The Magazine has overtaken People—a weekly—as America’s most-read print magazine based on the average number of readers per issue. At an estimated 38.3 million readers per issue, the bimonthly edged out People, Better Homes and Gardens, and Nat Geo.
Formerly Melissa Chowning Media, newly named Twenty-First Digital, has hired Ashley Mulder, an audience development director with over 10 years experience in city and regional publishing.
The media industry saw an upswing in mergers and acquisitions activity in the first half of 2017, particularly among consumer-facing publishers, according to the latest figures from investment bank Jordan, Edmiston Group (JEGI).
Audience development has become core to how publishers scale and make money. But now the question facing publishers is how to ensure it serves all sides of the business, whose interests often conflict.
Change is happening all around us, and one of the biggest drivers of change in the digital world is artificial intelligence (AI). We can’t listen to a tech CEO keynote without stumbling on how they are using AI for a variety of products or innovations. Smart publishers are also beginning to embrace AI. They are weaving it into the core of their business — to inform and improve content, advertising and product.
Sarasota Magazine, Portland Monthly and Texas Monthly won the coveted general excellence awards in their circulation categories in the 32nd Annual National City and Regional Magazine Awards competition announced May 22 at CRMA’s annual conference in Houston, Texas.
Good journalism is simply not enough to sustain magazine revenue these days, according to two business-side veterans who spoke at a panel at Columbia Journalism School on Monday [3/26/17].
Online magazine audiences continue to abandon their desktops and laptops and instead opt for their mobile devices, according to the latest Magazine Media 360° Brand Audience Report for February 2017 from The Association of Magazine Media.
Magazine professionals from around the country chose 170 finalists representing 33 publications in the 32-year-old City and Regional Magazine Association’s national awards competition. Magazines of varying circulations competed in 34 categories, including editorial, design, online, multiplatform storytelling and general excellence.
JEGI 2016 M&A OVERVIEW: 2016 M&A transaction value surges, driven by strong activity by corporate acquirers
Against a backdrop of rebounding consumer and business confidence, mergers and acquisitions continued to be quite active in 2016 across the media, information, marketing, software and tech-enabled services sectors, with 2,157 announced transactions accounting for $218.9 billion of deal value, 44% higher than 2015’s $152.3 billion, according to JEGI, the leading independent investment bank serving these core markets.
Emmis has now divested all its publishing assets except for its hometown Indianapolis Monthly, which it intends to continue to operate.
The Wall Street Journal is exploring new ways to drum up revenue from readers, including an ad-free version of its digital platforms, the possibility of charging on a per-article basis and even charging extra for home delivery, according to an online survey it is sending out to readers.
Hour Media Group, LLC announces the acquisition of Palm Beach Media Group. With its recent acquisition, Hour Media Group now publishes 70 magazines and custom titles across the country. Published throughout Florida, Palm Beach Media Group produces 11 magazines and three websites in the ultraluxury market including its two flagship publications Palm Beach Illustrated and Naples Illustrated. The company maintains offices in West Palm Beach and Naples.
It’s no secret that publishers and brands have discovered the power of content marketing en masse. While the quantity of content is continually increasing, the quality of branded content partnerships also rose to new levels as publishers and brands experimented with emerging mediums and used real data to measure success.
Personal transportation is a lifestyle-intensive market segment in the same way that clothing, cosmetics or electronics are. They help people define who they are and show that to the world around them. What we can learn from these leading companies can be extrapolated to other luxury goods industries to help enlighten the path towards customer-driven innovation.
Wednesday [November 30] is a banner day for digital media startups, as the founders of both Politico and The Huffington Post unveiled projects that have been under wraps for months.
It is my pleasure to speak every few years to the City and Regional Magazine Association (CRMA). They are a feisty group of owner/operators leaping beyond traditional publishing platforms and creating as many new revenue streams as there are pages in a cross-country Fodor’s travel book. Let’s call the CRMA cottage entrepreneurism as opposed to tower entrepreneurism. Each is a powerful edifice.
An article by Phobe Verkouw, Sacramento Media.
As of October 10, 2016, Sacramento Media, publishers of Sacramento Magazine, Sacramento Home, Sacramento Magazine’s Our Wedding, Serrano Magazine,Sacramento Visitors’ Guide and Sacramento’s New Era, announces the acquisition of Sierra Heritage Magazine.
In his 11/4/16 newsletter, BoSacks sings the praises of the CRMA publishers: “Yesterday I wrote about the developing style of corporate risk taking place at Hearst, let’s call it tower entrepreneurism, envisioned and shared by Dave Carey. Today I want to suggest another great and often missed sector/movement in successful publishing.
Excerpted from Folio: “When any regional publisher gets asked about competition, it is assumed, “Well, you have none right”? Usually this is because only one subscription-based regional lifestyle publication can exist in most markets. I guess the politically correct response I have repeated ad nauseum is something about how in this age of media convergence, everyone is competition.” Read the full column by CRMA’s John Palumbo.
By Benjamin Mullin for Poynter.org Wednesday is a banner day for digital media startups, as the founders of both Politico and The Huffington Post unveiled projects that have been under wraps for months. For Ariana Huffington, the founder of The Huffington Post, it’s launch day for Thrive Global, her much-anticipated wellness company. And Jim VandeHei, the former boss of Politico, picked today to sketch out the general concept for a venture called Axios, a news startup that has attracted former Playbook scribe Mike Allen and a roster of journalists from The New York Times, Fortune and Bloomberg. Read the full article.
By Thomas Sychterz for ENGAGE:Affluent / Mediapost.com The first thing a lot of people think about when they hear about customer collaboration and co-creation is, “That’s great. But I work in a very complex industry. There’s no way this will ever work for me.” However, Harley-Davidson, BMW and Ducati have all found success in running customer collaboration programs. Personal transportation is a lifestyle-intensive market segment in the same way that clothing, cosmetics or electronics are. They help people define who they are and show that to the world around them. What we can learn from these leading companies can be extrapolated