LATEST NEWS

Do You Want to Create a Paywall?

Melissa Chowning, audience development expert and CEO of Twenty-First Digital operating in Dallas, Texas, has made her mark as an audience development leader for prominent brands, including Portland Monthly, Seattle Met, D Magazine, and D Custom.

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City & Regional Magazines Capitalize on Custom Publishing

City and regional magazine publishers continue to be nimble and optimistic in an atmosphere that remains anxious about the future of print advertising. A survey conducted by Folio: last year illustrated these publishers’ skillful approach to revenue diversification: nearly two-thirds of respondents expressed concern over vulnerability to declining print advertising, yet 92 percent were confident about business growth. Read more.

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How Media Companies Should Get Started with Business Intelligence

Very often, Business Intelligence (BI) projects are focused on explaining and showing the current status of the company or department: how many unique visitors the site had yesterday or how many ads sold in the past week. But data in nice graphs doesn’t necessarily answer the key needs a user may have. When building an internal BI solution, it is important to clearly identify which business units can benefit and what specific decision points need to be improved. Read more.

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Podcasts are Fertile Ground for City & Regional Publishers

In case you haven’t noticed, we’ve entered an era of on-demand media consumption. And due to its mobility and being a natural accompaniment for multitasking, audio has emerged as a favorite among the on-demand public. Podcasting, in particular, has enjoyed a boom in recent years, with one in four Americans now listening to podcasts. Learn how San Diego Magazine is gaining traction in podcasting. Read more.

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Print vs. Digital: How We Really Consume Our Magazines

Freeport Press did a bit of research to better understand today’s readers and what they like. They found when it comes to our magazines, we read more, read longer and subscribe more often to print than digital. For magazines it appears the value of print stands strong. Read more.

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Takeaways from CRMA in NOLA

With speakers from industry leaders like Digiday, The Washington Post, and Harvard Business Review, the audience track attendees were in great hands. Are you ready for the official TFD take on CRMA? Read more

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CRMA 2018 Awards

CRMA Announces Winners of the 2018 National Awards

Columbus Monthly, Seattle Met and 5280 (Denver) won the coveted general excellence awards in their circulation categories in the 33nd Annual National City and Regional Magazine Awards competition announced June 4 at CRMA’s annual conference in New Orleans, Louisiana.

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Contextual Targeting Is Making a Comeback

The ad-buying pendulum is swinging slowly but surely back to contextual targeting, thanks to the arrival of the General Data Protection Regulation. With so much market uncertainty surrounding the impact of GDPR, many ad buyers are reluctant to take risks with data-heavy audience targeting techniques. Read the original article.

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M: Milwaukee’s Lifestyle Magazine Introduces New Name

M: Milwaukee’s Lifestyle Magazine, published by the Conley Media Group, unveils a new name. The magazine, M: Milwaukee’s Lifestyle Magazine, also referred to as M Magazine, will be under the new name MKE Lifestyle starting with the June 2018 issue. The magazine will maintain its distinct editorial identity targeted to specific regional interests and will continue to be distributed to more than 63,000 select homes and businesses with upper-end demographics in a four-county area. “Our readers will find that our editorial content will remain familiar. The magazine will continue to support the growth and vitality of greater Milwaukee with its

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The Press Democrat Wins Pulitzer Prize

The Press Democrat, the sister publication to Sonoma Magazine, won the 2018 Pulitzer Prize for Breaking News Coverage, besting both The New York Times and the Houston Chronicle. Cathy Barnett, Executive Editor of the Press Democrat and the editor-in-chief of Sonoma Magazine, was in New York City at the end of May with several of her newsroom team to collect the honor where the reporting was heralded as “lucid and tenacious coverage of historic wildfires that ravaged the city of Santa Rosa and Sonoma County, expertly utilizing an array of tools, including photography, video and social media platforms, to bring

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3 Audience Trends to Watch

Media companies have figured out that in order to sustain a healthy business model, it’s all about distributing their unique, niched-out content through various channels, including print, digital, webinars, videos, podcasts, social media and more.

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2018 National City and Regional Magazine Awards Finalists Announced

Magazine professionals from around the country chose 175 finalists representing 34 publications in the 33-year-old City and Regional Magazine Association’s national awards competition. Magazines of varying circulations competed in 35 categories, including editorial, design, online, multiplatform storytelling and general excellence. Judges named five finalists in each category and will soon choose one ultimate winner in each.

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Hour Media Group acquires Pasadena Magazine

Hour Media Group announces the acquisition of Pasadena Magazine, the bi-monthly city magazine of record for the diverse, historically rich and culturally vibrant region that includes Pasadena, San Marino, Arcadia and the San Gabriel Valley.

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3 Ways Artificial Intelligence Will Change Publishing

Change is happening all around us, and one of the biggest drivers of change in the digital world is artificial intelligence (AI). We can’t listen to a tech CEO keynote without stumbling on how they are using AI for a variety of products or innovations. Smart publishers are also beginning to embrace AI. They are weaving it into the core of their business — to inform and improve content, advertising and product.

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2017 Award Winners Announced

Sarasota Magazine, Portland Monthly and Texas Monthly won the coveted general excellence awards in their circulation categories in the 32nd Annual National City and Regional Magazine Awards competition announced May 22 at CRMA’s annual conference in Houston, Texas.

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2017 National City and Regional Magazine Awards Finalists

Magazine professionals from around the country chose 170 finalists representing 33 publications in the 32-year-old City and Regional Magazine Association’s national awards competition. Magazines of varying circulations competed in 34 categories, including editorial, design, online, multiplatform storytelling and general excellence.

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JEGI 2016 M&A OVERVIEW: 2016 M&A transaction value surges, driven by strong activity by corporate acquirers

Against a backdrop of rebounding consumer and business confidence, mergers and acquisitions continued to be quite active in 2016 across the media, information, marketing, software and tech-enabled services sectors, with 2,157 announced transactions accounting for $218.9 billion of deal value, 44% higher than 2015’s $152.3 billion, according to JEGI, the leading independent investment bank serving these core markets.

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The WSJ is exploring an ad-free digital offering

The Wall Street Journal is exploring new ways to drum up revenue from readers, including an ad-free version of its digital platforms, the possibility of charging on a per-article basis and even charging extra for home delivery, according to an online survey it is sending out to readers.

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Hour Media Group acquires Palm Beach Media Group

Hour Media Group, LLC announces the acquisition of Palm Beach Media Group. With its recent acquisition, Hour Media Group now publishes 70 magazines and custom titles across the country. Published throughout Florida, Palm Beach Media Group produces 11 magazines and three websites in the ultraluxury market including its two flagship publications Palm Beach Illustrated and Naples Illustrated. The company maintains offices in West Palm Beach and Naples.

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The 10 Best Branded Content Partnerships of 2016

It’s no secret that publishers and brands have discovered the power of content marketing en masse. While the quantity of content is continually increasing, the quality of branded content partnerships also rose to new levels as publishers and brands experimented with emerging mediums and used real data to measure success.

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BoSacks Speaks Out on CRMA and Cottage Entrepreneurism

It is my pleasure to speak every few years to the City and Regional Magazine Association (CRMA). They are a feisty group of owner/operators leaping beyond traditional publishing platforms and creating as many new revenue streams as there are pages in a cross-country Fodor’s travel book. Let’s call the CRMA cottage entrepreneurism as opposed to tower entrepreneurism. Each is a powerful edifice.

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Sacramento Media Acquires Sierra Heritage Magazine

An article by Phobe Verkouw, Sacramento Media.

As of October 10, 2016, Sacramento Media, publishers of Sacramento Magazine, Sacramento Home, Sacramento Magazine’s Our Wedding, Serrano Magazine,Sacramento Visitors’ Guide and Sacramento’s New Era, announces the acquisition of Sierra Heritage Magazine.

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BoSacks Speaks Out on CRMA and Cottage Entrepreneurism

In his 11/4/16 newsletter, BoSacks sings the praises of the CRMA publishers: “Yesterday I wrote about the developing style of corporate risk taking place at Hearst, let’s call it tower entrepreneurism, envisioned and shared by Dave Carey. Today I want to suggest another great and often missed sector/movement in successful publishing.

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Free Pubs: A Rising Threat to Regional Magazines

Excerpted from Folio:  “When any regional publisher gets asked about competition, it is assumed, “Well, you have none right”? Usually this is because only one subscription-based regional lifestyle publication can exist in most markets. I guess the politically correct response I have repeated ad nauseum is something about how in this age of media convergence, everyone is competition.” Read the full column by CRMA’s John Palumbo.

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Politico Founder Publishes New Manifesto for Digital Journalism

By Benjamin Mullin for Poynter.org Wednesday is a banner day for digital media startups, as the founders of both Politico and The Huffington Post unveiled projects that have been under wraps for months. For Ariana Huffington, the founder of The Huffington Post, it’s launch day for Thrive Global, her much-anticipated wellness company. And Jim VandeHei, the former boss of Politico, picked today to sketch out the general concept for a venture called Axios, a news startup that has attracted former Playbook scribe Mike Allen and a roster of journalists from The New York Times, Fortune and Bloomberg. Read the full article.

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Customer Collaboration, Involvement In Complex, Luxury Markets. Is It Possible?

By Thomas Sychterz for ENGAGE:Affluent / Mediapost.com The first thing a lot of people think about when they hear about customer collaboration and co-creation is, “That’s great. But I work in a very complex industry. There’s no way this will ever work for me.” However, Harley-Davidson, BMW and Ducati have all found success in running customer collaboration programs. Personal transportation is a lifestyle-intensive market segment in the same way that clothing, cosmetics or electronics are. They help people define who they are and show that to the world around them. What we can learn from these leading companies can be extrapolated

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CONTACT US

City and Regional Magazine Association
287 Richards Ave.
Norwalk, CT 06850
(203) 515-9294

Executive Director
Cate Sanderson
(203) 515-9294
cate@sandersonmgt.com