CRMA Sales Training Playbook and Workbook

CRMA Sales Training Playbook and Workbook

After hearing publishers and sales managers say how hard it is to find, train and retain good sales people that are successful in their efforts, CRMA commissioned sales trainer Ryan Dohrn of BrainSwell Media to write a custom-branded sales training program.
 
The CRMA Sales Training Playbook includes:
  • Understanding the power of the City and Regional media space
  • How to secure meetings with key decision makers
  • Best social media resources to shape your pitch to prospects
  • How to write a good sales e-mail
  • Effective subject lines to maximize open rates 
  • Overcoming objections
  • How to create comprehensive proposals that to not overwhelm the advertiser
  • Bonus section on the Top 55 Media Sales Tips
The companion Workbook is a tool for publishers and sales managers to see how well the trainees are understanding the concepts in the book with quizzes and the opportunity for trainees to write about what they learned in each chapter.
 
Ryan Dohrn will be hosting 7 live (and recorded) webinars from March through May, 2019 and each webinar will follow a chapter in the book:
Chapter 1 + 2, March 11, 2019, 4pm EST 
Chapter 3, March 25, 4-5pm EST
Chapter 4, April 1, 4-5pm EST
Chapter 5, April 22, 4-5pm EST
Chapter 6, April 29, 4-5pm EST
Chapter 7 + 8, May 6, 4-5pm EST
 

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