In late 2019, and again in 2022, CRMA partnered with Twenty First Digital to create and oversee a Digital Data Survey. The survey set standards across the CRMA for performance in key metrics and identified a standard of metrics that should be monitored at the publisher level and tell the story of digital health.
The survey included 40 questions relating to website, email, social, sales, and search performance and technology. Additionally, the survey leveraged a depth of knowledge on social media growth trends across the CRMA membership.
CLICK HERE to see the results of the 2019 survey.
CLICK HERE to see the results of the 2022 survey.