CRMA Digital Data Survey

In late 2019, CRMA partnered with Twenty First Digital to create and oversee a Digital Data Survey.  The survey set standards across the CRMA for performance in key metrics and identified a standard of metrics that should be monitored at the publisher level and tell the story of digital health.
 

The survey included 40 questions relating to website, email, social, sales, and search performance and technology. Additionally, the survey leveraged a depth of knowledge on social media growth trends across the CRMA membership.  CLICK HERE to see the results of the survey.

Watch the Digital Data Survey Results webinar by Twenty First Digital (12-19-2019)

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DDS Articles

Your Food Content is Gold by Melissa Chowning

Improving Your Open Rates by Ashley Mulder

Publishers on Instagram by Natalie Paschall