| February 2, 2021 | |
| 1-1:50pm: THE INFLECTION POINT FOR MEDIA: A CHANGE IN THINKING |
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| Description: Media has gone through a roller coaster over the past decade with major platforms earning an ever-increasing percentage of advertising revenue and hundreds of publications shutting down. However, media is at an inflection point. With a change in thinking and investment in the right areas, media companies the third decade of this century could be incredibly bright for media companies. Speaker: Jacob Donnelly, A Media Operator. Sponsored by LaunchPad Media Management. | |
| 2-2:50pm: THINKING BIG |  |
Taking on the challenge to “never waste a good crisis,” the leadership team at Business Publications Corporation and dsm magazine have rolled out some very impressive and important initiatives in 2020 including a major expansion of their Lifting the Veil series focused on mental health and the launch of Iowa Stops Hunger, a new yearlong program around how to combat food insecurity. Hear how the ideas were conceived, how the dsm team worked with other divisions across their company, how strategic alliances were formed and the proposals were created to close big underwriting sponsorships and new revenue streams totaling over $350,000 in revenue for the company. Panelists: Christine Riccelli, Emily Schultz, Suzanna de Baca and Connie Wimer of dsm magazine. Sponsored by Ad Sales Genius. | |
| 3-3:50pm: FRESH PERSPECTIVES | |
| Publishers discuss some areas they are focused on in 2021. Topics of discussion include out-of-the-box business strategies, sustainable revenue ideas, how they are reorganizing their staffing charts, what keeps them up at night and how they plan to thrive now and into the future. Panelists: Gillea Allison, D Magazine, Laurie Laykish, Local Life, Mike Martinelli, Today Media, Logan Aguirre, 417 Magazine. Sponsored by MagHub. | |
| 4-4:50pm: DIGITAL REVENUE TRANSFORMATION- LAYING THE GROUNDWORK FOR GROWTH | |
| Define your vision, develop a plan and begin the process to create a successful digital marketing organization. Speakers: Mark Weidel and JB Ozuna of Marketron. Sponsored by DataJoe. | |
| February 3, 2021 | |
| 1:30-2pm: PHILANTHROPIC SUPPORT OF LOCAL JOURNALISM | |
| Journalism requires new business models, powerful innovations and diverse audiences. The Lenfest Institute for Journalism is working throughout local news ecosystems, in Philadelphia and beyond, to crack the code on a sustainable future for this vital resource. Learn the lessons used by The Lenfest Institute of Journalism, the non-profit owner of The Philadelphia Inquirer. Speaker: Jim Friedlich, The Lenfest Institute of Journalism. Sponsored by Circulation Verification Council. |
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| 2-2:50pm: INNOVATIVE IDEAS WITH HARVARD BUSINESS REVIEW | |
| Joshua Macht, Chief Product Innovation Officer for Harvard Business Publishing (HBP), will talk about how The Harvard Business Review, the company’s flagship magazine and website, responded to the pandemic with diverse editorial formats and built readership. Additionally, he’ll demonstrate how the entire publishing company took advantage of this content across the entire company to weave it throughout all of HBP’s offerings. Speaker: Joshua Macht, Harvard Business Review. Sponsored by The Magazine Manager. |
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| 3-3:50pm: EARLY ADOPTERS | |
| Change is vital, but it will only happen if staff members adapt to new practices. Hear from a group of staffers who have enthusiastically embraced change during the pandemic by morphing their roles to meet the times. From these examples, publishers will learn to support the changemakers on their teams and persuade others to realize how their adaptability will improve the business and their career development. Panelists: Erin Edwards, Columbus Monthly, Lance Hanlin, Local Life and Luke Manderfeld, DSM Magazine. Sponsored by People Centric Consulting Group. |
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| 4-4:50pm LAUNCHING A SUCCESSFUL SUBSCRIPTION BUSINESS | |
| From understanding your audience to aligning your team, Michael Silberman, SVP of Strategy for Piano will take you through all the critical elements used by Philadelphia and Boston Magazines to launch a subscription model. During this session you will learn how to: |
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| *Build your subscription product | |
| *Move users through the funnel and increase engagement | |
| *Understand how to price strategically | |
| *Learn the changes and habits needed to drive growth | |
| *Differentiate memberships from subscription | |
| Speaker: Michael Silberman, Piano, Paul Lopreiato, Philadelphia Magazine, Chris Vogel, Boston Magazine. Sponsored by AdCellerant. |
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