Cookie tracking is getting more scrutiny across the board, and the direction it’s moving is toward more compliance, not less. Lauren Frappier of Twenty-First Digital explains, that this used to feel like a state-specific issue, most notably California and the UK. That pattern is now showing up in conversations with publishers and regional businesses well beyond those states, regardless of what their own state law specifically requires. What counted as “enough” a year ago may not hold up today. Read more.