How Media Companies Should Get Started with Business Intelligence

Very often, Business Intelligence (BI) projects are focused on explaining and showing the current status of the company or department: how many unique visitors the site had yesterday or how many ads sold in the past week. But data in nice graphs doesn’t necessarily answer the key needs a user may have. When building an internal BI solution, it is important to clearly identify which business units can benefit and what specific decision points need to be improved.

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