Free Pubs: A Rising Threat to Regional Magazines

Excerpted from Folio: 

“When any regional publisher gets asked about competition, it is assumed, “Well, you have none right”? Usually this is because only one subscription-based regional lifestyle publication can exist in most markets.

I guess the politically correct response I have repeated ad nauseum is something about how in this age of media convergence, everyone is competition.”

Read the full column by CRMA’s John Palumbo.