3 Ways Artificial Intelligence Will Change Publishing

From MediaPost:

“Just like AI can anticipate a reader’s content needs and push the right content to them, AI can also anticipate their advertising needs and do the same. This is not to be confused with retargeting, which follows and reminds the reader. At present, I am toggling between my document and the Weather Channel. An ad, targeted to me, with a real-time and personalized message from say Häagen-Dazs ice cream is completely relevant right now.”

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