By Jerrid Grimm, for AdAge
It’s no secret that publishers and brands have discovered the power of content marketing en masse. While the quantity of content is continually increasing, the quality of branded content partnerships also rose to new levels as publishers and brands experimented with emerging mediums and used real data to measure success.
Here’s a sample:
1. The Renewal Project — The Atlantic + Allstate
Allstate and The Atlantic have jumped well beyond the typical branded content campaign to launch a new website and newsroom tasked with covering people and organizations “advancing social good and contributing to civic innovation in America.” The ambitious project also includes a series of local events around the country, an awards show and a sponsored editorial series on TheAtlantic.com.