The CRMA Fall Publishers Roundtable Registration is now closed.
Dates: October 19-20, 2018, Chicago, IL
Location and Information
171 W Randolph St
Chicago, IL 60601
Event Co-Chairs: Susanna Homan, Publisher of Chicago Magazine and Shelly Crowley, Publisher of Mpls.St.Paul Magazine
Publishers Retreat Registration
Link to register at $495 for 1st attendee and $395 for 2nd attendee
1st Attendee – $750 (no 1st Attendee fee if you choose a sponsorship)
Additional Attendee – $350 each
3-5pm: New in 2018! Owners Workshop
If you are an active member of CRMA and own your media company, please come and join moderator Cathy Merrill Williams of Washingtonian magazine as she leads us through the important topics that owners face including insurance, employee handbooks, employee compensation/severance, owner’s compensation. You must be an owner and RSVP at registration to attend this workshop. *This workshop is only open to CRMA members with full ownership and control of their media companies and not open to CRMA members who are operators or minority shareholders.
5:30-6:30pm: Tour of the beautiful new Chicago Magazine offices, in a shared space with parent company the Chicago Tribune
7-9pm: New in 2018! Owners Dinner
Participants of the owners workshop are invited to dine together at The Loyalist, one of Chicago’s top restaurants. Location: 177 N. Ada, Chicago. You must be an owner and have attended the workshop to attend this special dinner to launch the new CRMA Owners Group.
8-9am: Board of Directors Breakfast
9-Noon: Board of Directors Meeting
Noon-1:30: New in 2018! Publishers Lunch with Sponsor Presentations
Due to the enormous popularity of the sponsor presentations at the Publishers Winter Retreat, we are adding a complimentary publishers lunch to kick-off the meeting where will will hear short presentations from six new sponsors about what makes their products/services unique and how they can help you manage/grow your media business. Incentives will be given out at the end of the luncheon to those who attend.
1:30pm: Opening Remarks
1:45-2:30pm: Why She Buys with Bridget Brennan
Female Factor CEO and Why She Buys: The New Strategy for Reaching the World’s Most Powerful Consumers author Bridget Brennan teaches her audiences how to increase sales and market share by elevating the customer experience. Attendees leave her programs with actionable tools and techniques to better engage the world’s dominant force in consumer spending. Thought-provoking and practical, Brennan’s lessons are immediately applicable to a wide variety of corporate environments.
2:45-3:15pm: Refreshment Break
3:15pm-4:15pm: Magazines: Brands and Content that Live Beyond the Pages Christie Hefner, former CEO and Chairman of Playboy Enterprises
Christie Hefner, who is widely credited with turning Playboy from a domestic magazine business to an international brand driven multi-media and licensing company focusing on and leveraging the core assets of the company, speaks about what she learned about how to structure a company, how to engage your audience, how to leverage and expand your brand and what the future holds for magazines.
5-7:45pm: Opening Reception at the Chicago Architecture Center and Boat Cruise with Open Bar & Appetizers aboard the Chicago’s First Lady
Meet at the Chicago Architecture Center at 5:30 and board the boat on the dock at approximately 6pm. Location: Chicago Riverwalk, 112 E. Wacker Drive.
8-9am: Group Breakfast at Hotel Allegro
9-10:15am: Breaking Down Silos – Getting your teams to work together
It’s nice to think that your company works as one big united team, but does it really work that way? Does your sales team work well with the events team to meet sponsorship deadlines? Does your edit team happily produce content for your digital team? Don Harkey from People Centric will talk about how you can design and structure your organization to increase productivity and teamwork across all departments.
10:15-10:45am: Refreshment Break
10:45-Noon: Publishers Q & A Roundtable
In this interactive, fast-paced white board session, publishers will discuss what’s working, what’s not working and what’s next. Moderated by co-chairs Shelly Crowley of Mpls.St.Paul Magazine and Susanna Homan of Chicago Magazine.
Noon-1:00pm: Group Lunch at Hotel Allegro
1-2:15pm: Audience Development in 2019 with Melissa Chowning of Twenty-First Digital
The definition of audience development has drastically evolved over the last 10 years. So what are the skillsets required of the audience development team of the future? Going into 2019 it’s all about data management, search engine optimization, journey mapping and e-commerce.
2:15-2:45pm: Refreshment Break
2:45-4pm: Best Ideas
Share new ways to generate revenue, close custom business, client relations/customer service, audience development or just a great idea on how to save time and money. All attendees will receive a copy of the 2018 Fall Best Ideas Book.
5-6pm: Closing Reception at Hotel Allegro